Your staff wants to book meeting for existing clients, but wants some of the forms pre filled (since we already know the contact information). Lets make it easy to book a meeting from within your CRM record for a customer.
GReminders supports “redirect” links which pull client data directly from your CRM. These use the CRM Contact ID / Account ID and route the link to a Event Type, a General Booking page or even a Routing Form.
For example on every Contact record you could add a field like this:

This will Redirect the user to a Booking Page and all the Form data will be pre filled with all the Contact data from the CRM:

Ok, now lets talk about this URL and how to structure it.
Anatomy of a CRM Scheduling Link
https://app.greminders.com/s/{{COMPANYID}}?object={{OBJECT}}&cid={{RECORDID}}&provider={{PROVIDER}}&r={{REDIRECTURL}}
For the Company ID you need to get your Company ID from Org Settings > General. Replace the company ID with your Company ID
The rest of the URL is made of multiple Parts
Parameter | Description |
cid | Record ID of the Contact/Account/Household |
object | (Optional) The Object, in most cases this is “contact” |
provider | Name of CRM. redtail, wealthbox, salesforce, hubspot, etc.. |
r | Redirect URL (Event Type URL or Share My link page OR Routing form) When used with the met parameter this acts as a fallback |
met | (Optional) Managed Event Type ID, where you let the system get the CRM Owner and then redirect them to the right Event Type. |
Here are a few finished examples:
https://app.greminders.com/s/ede88f07-119b-4918-a869-1ada0e630f13?object=contact&cid=0038Z00002sDsqyQAC&provider=salesforce&r=/o/4b1a057a
https://app.greminders.com/s/ede88f07-119b-4918-a869-1ada0e630f13?object=contact&cid=0038Z00002sDsqyQAC&provider=salesforce&r=/o/4b1a057a&met=056a715d-ed67-4afc-b691-bd14baa45943
https://app.greminders.com/s/ede88f07-119b-4918-a869-1ada0e630f13?object=contact&cid=123&provider=redtail&r=/c/michaelscott
https://app.greminders.com/s/ede88f07-119b-4918-a869-1ada0e630f13?cid=123&provider=redtail&r=/c/michaelscott
Now what you want to do is build a “calculated field” in your CRM. In Salesforce create a custom field
In Salesforce Use a Formula Field with a Custom URL
A Formula Field with a HYPERLINK function is the simplest way to create a clickable link with a custom URL in Salesforce.
- Navigate to Object Manager:
- Go to Setup in Salesforce.
- Click Object Manager and select the object where you want to add the field (e.g., Account, Contact, or a custom object).
- Create a New Field:
- Click Fields & Relationships > New.
- Select Formula as the field type and click Next.
- Configure the Formula Field:
- Field Label: Enter a name (e.g., “Custom URL Link”).
- Field Name: Auto-populates based on the label (e.g., Custom_URL_Link).
- Formula Return Type: Select Text (since the output will be a clickable link).
- Click Next.
- Write the Formula:
- Use the HYPERLINK function to create a clickable link. The syntax is:
HYPERLINK(url, friendly_name, [target])
- url: The custom URL (can be static or dynamic using field values).
- friendly_name: The display text for the link.
- target (optional): Specifies how the link opens (e.g., _blank for a new tab).
- Example: To create a link to a specific website or a dynamic URL based on a field (e.g., Website field on the Account object):
- Data Type Formula:
HYPERLINK("https://app.greminders.com/s/323bc4d1-545e-42e5-a5a4-6b882d1ed79b?object=Contact&cid="& Id &"&provider=salesforce&r=/o/4b1a057a", "Book Meeting", "_blank")
- Use the HYPERLINK function to create a clickable link. The syntax is:
- Set Field-Level Security:
- Choose which profiles can view or edit the field.
- Click Next.
- Add to Page Layout:
- Select the page layouts where the field should appear.
- Click Save.
- Test the Field:
- Go to a record of the object (e.g., an Account record).
- Verify that the field displays as a clickable link that directs to the custom URL.
Once you set this up its just works.
If you need help with this please contact [email protected] and we will help you set this up.
Happy Scheduling!